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Kristen Hayer
Founder & CEO

Kristen believes that customer success is the key to driving revenue, client retention and exceptional customer experiences. Her areas of expertise include developing success goals and metrics, designing the optimal customer journey, selecting technology, training teams, and building playbooks.

Prior to founding The Success League, Kristen built and led several award-winning customer success teams. Over the past 20 years she has been a success, sales, and marketing executive, primarily working with growth-stage tech companies. Kristen has her BA from Seattle Pacific University and her MBA from the University of Washington.

Favorite Spy Movie - A View to a Kill

The Success League is committed to offering a different kind of consulting engagement to our clients:

  • We provide concrete, practical advice and deliverables

  • We are transparent in our communication, methodology and pricing

  • We take a coaching approach so that our customers receive value well into the future

  • We provide training using techniques that encourage long-term learning and change

  • We don't use business or consulting jargon

We have worked with over 120 companies across a wide variety of industries including technology, healthcare, manufacturing, finance and education. What these organizations have in common is a commitment to customers and the desire to build teams that drive measurable results. We are known for our ability to work with companies that don’t follow a classic SaaS business model or who face specific challenges (non-technical customer base, highly complex solutions, long implementation cycles). The Success League believes that every company can benefit from adopting customer success best practices.