Customer Success Blog
Over the past seven years, our team of active customer success professionals have worked to create a library of inspiring and helpful resources for leaders and CSMs. Our topics include management, designing programs, developing skills as customer success professionals, and engaging with executives.
Did you know we have a podcasts channel, too? Listen to The Success League Radio here.
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It’s Time to Rethink Go-to-Market: From Silos to Value Threads
When companies allow teams to engage based on value rather than role, the customer experience becomes more cohesive, responsive, and outcome-focused.
CSM Selling Training Program Now Available On-Demand!
Now you can learn the skills you need to tackle renewals and drive growth revenue at your own pace and on your own schedule. Learn more here.
Why Investing in Customer Success Professionals Still Matters in the Age of AI
The best CS teams are not using AI to replace people. They are using it to elevate them.
Greg & Kristen Tell You What To Do: Episode 2
In this episode, Kristen and Greg dive deep into a topic that’s often misunderstood: the difference between management and leadership — and why both matter more than ever.
It’s Time to Finally Move On from NPS
Let’s embrace smarter, real-time tools that truly capture customer sentiment and drive meaningful action.
Annual Planning for Customer Success
Try to hit these annual planning steps and you and your CS team will be ready to hit the ground running in 2026!
Upcoming CSM Value Training Series: Now Enrolling
We can help you shift from reactive to strategic in our CSM Value training program. Classes begin July 10, 2025. Enroll now!
What It Truly Means to Be a Proactive Customer Success Manager
Discover what proactivity looks like, why it matters, and how CSMs can build it into their daily practice in ways that drive meaningful business outcomes.
Special Pride Episode of Greg & Kristen Tell You What To Do
Find out how to foster inclusion and psychological safety in the workplace as a leader for those in the LGBTQIA+ community during Pride Month and beyond.
Want to Lead with Impact? Know Your Customer Better Than Anyone
Want to increase your influence as a Customer Success leader? Become the go-to expert on your customers!
Introducing Our Newest Coaching Programs!
Discover our newest coaching programs! Led by our expert coaches, designed to deliver real results.
What If Customer Success Writes Other Teams’ Goals?
Too many CS teams carry the weight of retention without the control to drive it. This blog breaks down why true success is a company-wide effort — and how to align goals accordingly.
*New* Podcast Drop: Greg & Kristen Tell You What To Do
Leadership advice and laughs from the trenches of corporate America with co-hosts Greg Brisendine and Kristen Hayer.
The Role of Customer Success in Shaping Company Culture
What if CS teams didn’t just mirror culture, but instead helped to define it?
How to Build a High-Impact CS Program
Learn to master the core components of building and scaling a modern Customer Success organization in our Structuring Your CS Program training series.
The Power of Silence in Customer Conversations
One of the most powerful tools in a customer success professional’s toolkit isn’t something we say at all. It’s silence.
What it Really Means to “Own” the Customer Relationship
When only one person holds the relationship, the customer’s experience becomes fragile. Find out how to give your customer the gift of a team that both understands and supports them.
Creating a Customer Success Elevator Pitch
Struggling to get executive buy-in for your Customer Success team? Start by thinking like an entrepreneur—and crafting a pitch that proves your value in 60 seconds or less. Find out how here.
If You Need a Playbook for Everything, You Hired the Wrong CSMs
Playbooks have their place, especially in tech-touch and high-volume segments where consistency and efficiency are critical. But great CSMs aren’t hired to follow instructions. They’re hired to think.
Stop Rewarding Burnout - Rethinking the “Hero CSM”
The strongest CS teams aren’t full of heroes. They are built on healthy teams, smart processes, automation and rewarding results.